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Colgate Toothpaste Optic White Luminous Express Teeth Whitening 85g
  Product ID: 2653356

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Colgate Toothpaste Optic White Luminous Express Teeth Whitening 85g

Colgate Toothpaste Optic White Luminous Express Teeth Whitening 85g

Product ID: 2653356
$11.99
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

Colgate
Colgate
Colgate
Colgate

General Information

Colgate Optic White Luminous Express Teeth Whitening toothpaste removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening Toothpaste is powered by hydrogen peroxide, the same teeth whitening ingredient used by dentists.

It deeply whitens beyond surface stains, with a 2% hydrogen peroxide formula and removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening toothpaste is:
- Enamel safe for daily use
- Designed for no tooth sensitivity
- Vegan
- Sugar free
- Gluten free

Size: 85g
Flavour: Fresh Mint

*With twice daily brushing. Results in as little as 3 days. Individual results may vary.

Suitable For: Vegan

Product Claims: Sugar free. Gluten free. Responsibly made (To learn more, visit colgatepalmolive.com.au/responsibly-made)

Boxed Contents: 1 Toothpaste

Size: 85g

KEY FEATURES

• TEETH WHITENING TOOTHPASTE: Colgate Optic White Luminous Express is a teeth whitening toothpaste in a fresh mint flavour
• POWERED BY 2% HYDROGEN PEROXIDE: the same teeth whitening ingredient dentists use
• REMOVES DEEP STAINS FAST*: for a brighter smile
• DEEPLY WHITENS BEYOND SURFACE STAINS: to whiten your teeth inside and out
• DAILY USE: This toothpaste is enamel safe, suitable for daily use

Warnings

Keep out of reach of children.

IMPORTANT INFORMATION

No Colgate toothpaste contains sugar.

FIRST AID INFORMATION

For medical advice call:
131 126 (Aust) or 0800 764 766 (NZ).

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG12, Glycerin, Flavour, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Monofluorphosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.

Active Ingredients: Hydrogen Peroxide 2% W/W

Contains: Contains the equivalent of 1000 ppm Fluoride.

Allergen Free From: Gluten| Sugar

Directions

- Brush thoroughly at least twice a day, or as directed by your dental professional.
- Do not swallow. Rinse with a small amount of water.
- Do not use for children 6 years of age or less.
- Keep out of reach of children.

USAGE ADVICE

Some people may experience tooth sensitivity or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

STORAGE INSTRUCTIONS

Store below 25°C.

Storage Temperature: Below 25°C.

Rated 4 out of 5 by from Noticeably whiter [This review was collected as part of a promotion.] After 3 days of first using this product I noticed my teeth were defiantly whiter than before. I gave it 4/5 because I don't believe my teeth got a full 3 shades whiter. In my eyes they only got 1 or 2 whiter than post-product. The taste isn't the best thing, but can I really complain if it makes my teeth look far better and cleaner?!?! Colgate continue to impress me with all their products thats for sure.
Date published: 2017-05-19
Rated 4 out of 5 by from Really works - easy to use whitening! [This review was collected as part of a promotion.] I have been pleasantly pleased with my results. I wouldn't say it's been 3 shades whiter (which is why I am only giving it 4 stars instead of 5) but I will definitely say it's been 1-2 shades lighter with continued use. I brush my teeth twice a day and have been consistently using this product for over a month and I took some before/after photos and you can definitely SEE a difference - so I am super pleased, especially considering most at home whitening products are in the $30 to $50 range and this one is only 10-13.00 so it's a real steal of a deal. I like the taste as well it's not as strong as some other toothpastes and it is easy to use and it has an almost cleaning sensation when you use it (feels more like paste/gritty then regular gel type toothpaste). Overall, found it to be a cheap alternative for teeth whitening and would recommend!
Date published: 2017-03-19
Rated 4 out of 5 by from Subtle Difference [This review was collected as part of a promotion.] I've been using this toothpaste for perhaps a year or more now, and it by no means gives you perfectly pearly whites. My teeth aren't yellow but they're not white. I believe it has made a difference, even though I think only a small difference really. The taste is definitely much different to an ordinary toothpaste! Much more bitter and foams up differently. I find it difficult to spit it all out too. :P I don't think it's worth the extra $2/$3, I don't see any extra change. But in addition to perhaps professional teeth whitening, this product will help to keep away the discolouration. I'll keep buying this product, it's often nearly always 20% off at the supermarket.
Date published: 2016-03-09
Rated 4 out of 5 by from Noticed a difference and no irritation [This review was collected as part of a promotion.] I received this toothpaste as part of the June Discovery Bag 2015 (thank you!) and I was thrilled because I knew there had been a BH trial recently with this paste and I wanted to see how well it worked for me. And I like trying new whitening pastes, a simple pleasure in life! The paste comes packed in a flashy red and silver cardboard box and the pack is a flip top stand alone container of 85g and looks good in my bathroom. I'm a bit hesitant with whitening toothpastes because after a day or two of use, I get tiny irritating sensitive blisters on the insides of my cheeks and a sort of metallic taste which basically means the paste is too strong for me. But, I was very pleasantly surprised that I didn't have any negative reaction with this paste. Therefore, I was able to use it in the morning and at night.
Date published: 2015-06-21
Rated 4 out of 5 by from Good Whitening Toothpaste [This review was collected as part of a promotion.] I received a sample of Colgate Optic White Express White toothpaste in the June Discovery Bag. I have been using it for a week and I can say there is a slight change in the shade of my teeth. It’s a shade whiter since I started using it. It has strong minty taste which leaves your mouth feeling fresh.
Date published: 2015-06-19
Rated 4 out of 5 by from Nice whitening toothpaste!! [This review was collected as part of a promotion.] I love whitening toothpastes in general !! I was curious to try this express one as it claim to white your teeth in fast 3 days time!! I switched myself to this toothpaste as soon as I got this one to try in June discovery bag !! Toothpaste are handy and you can definitely use them up , I did share this one with my husband we both loved it it leaves your mounts fresh and clean all through the day , I am already head over heals with the after brushing effects they only thing that I was disappointed was I could not find my teeth whitened in 3 days but I love it anyway !!
Date published: 2015-06-17
Rated 4 out of 5 by from Pleasant tasting and very affordable [This review was collected as part of a promotion.] I have heard that whitening toothpastes are just a gimmick and don't really work. I was pleasantly surprised as after about 1 week I did notice my teeth are a little whiter. I suppose it depends on your age and the state of your teeth. As I am in my 50's I don't have the same teeth as a 20 year old but I can see a difference.
Date published: 2015-04-24
Rated 4 out of 5 by from left with a brighter smile! [This review was collected as part of a promotion.] I was a bit skeptical to try this and expect results as I've used several "whitening" toothpastes before, but this one surprised me! After a couple of weeks using it my teeth are noticeably whiter and as an avid coffee drinker, I can continue without worrying about the consequences.
Date published: 2015-04-17
Rated 4 out of 5 by from Good tasting toothpaste that protects your teeth and brightens them [This review was collected as part of a promotion.] The red packaging of Colgate Optic White is eye catching and a little bit sexy. Inside is a toothpaste with all the cavity prevention and tooth protection that you would expect but with the added bonus that it whitens your teeth. They claim up to one shade in 2-3 days and 3-4 with continual use. The product is fresh and minty but not burny minty. There is also a slight gritty feel to the paste which I personally really liked. My teeth felt very clean afterwards. I had avoided whitening pastes as I have sensitive gums but I did not have any adverse effects. Whilst I loved the feel and would repurchase this product for the mouthfeel and the clean it gave me, I am not sure about the whitening claims. However, one shade or even 3 shades whiter is very difficult for a layman to spot. I am glad Beauty Heaven gave me the opportunity to talk to a Colgate representative when I was given this to trial at a Beauty Degustation. They were able to explain the active ingredients, a very small percentage of hydrogen peroxide, and allay any fears I may have held. This will be MY toothpaste from now on.
Date published: 2015-04-16
Rated 4 out of 5 by from I think i am a believer [This review was collected as part of a promotion.] Well, to be honest, i think it was the toothpaste, but I may have also developed a renewed, enthusiastic brushing technique??? I really like the taste of this toothpaste- so different to the usual "wake up now as I am all over your mouth" shout that the regular toothpaste gives you. The flavour was unique and refreshing. I received this as a trail from the beauty degustation and used this toothpaste with the toothbrush I also received. I have to say i was so into seeing if this toothpaste would really make a difference. To be honest I am pretty lucky in that my teeth are not obviously discoloured (despite the numerous cups of Tea I drink daily- but the dentist who presented on the day did recommend diluting the tea with milk for a less staining effect on teeth- good to know) So... did I see a difference in the colour of my teeth??? as a pretty hard core sceptic on these matters, I have to lean towards the " I think I did see a brightening of my teeth colour" I would not be as precise as to say how many shades lighter 9as I was told I would see) but I did see brighter teeth smiling back at me- maybe my brushing style also improved.....
Date published: 2015-04-15
Rated 4 out of 5 by from Fresh [This review was collected as part of a promotion.] I love how this toothpaste tastes like mouth wash, it gives me a really fresh breath. My teeth are a bit whiter from using it which is good, and I like how it's safe to use everyday! I will keep buying this, its the best tooth paste I have used in a long time!
Date published: 2015-04-15
Rated 4 out of 5 by from BH Trial Team [This review was collected as part of a promotion.] I was very fortunate enough to be able to trial this product once again at a BH event. I've used this product before and found that it does a great job as an everyday toothbrush. The warming sensation does take a little getting used to but it only took me a day or two to get used to it. Overall the product provides a great fresh clean and I really like the scent of the product as well. The product leaves my mouth feeling well cleaned and fresh all day. As for the whitening component, the product does whiten your teeth. However as I learnt at the BH event the whitening process takes time and you may not notice the difference of 1-2 shades. I have noticed my teeth appear to be whiter after using this product and I would certainly recommend this toothpaste.
Date published: 2015-04-13
Rated 4 out of 5 by from squeaky clean [This review was collected as part of a promotion.] I received this product from the recent beauty degustation. I've been using this tooth paste for the past week and felt that my teeth has gotten significantly whiter. Actually, even after the first brush, my teeth were shiny and whiter than before. There's an awful initial taste which I just had to push through. Thankfully, there is a fresh after taste after 2-3 mins of brushing. I didn't experience any issues or irritation after using this toothpaste for daily use. My teeth do get quite sensitive, this toothpaste did not trigger any sensitivity. I run my tongue through each tooth after i finish brushing, with my previous toothpastes, I can always feel fuzzy patches that needs to be cleaned again. After using optic white express, my teeth felt silky smooth and squeaky clean!
Date published: 2015-04-09
Rated 4 out of 5 by from Great whitening toothpaste [This review was collected as part of a promotion.] This toothpaste whitens teeth and is suitable on sensitive teeth such as mine. The packaging is very aesthetically pleasing and the toothpaste itself leaves a fresh, peppermint taste after use. After 1 week of use, I found this did noticeably leave my teeth looking brighter and whiter in colour so for me it definitely lived up to its claims.
Date published: 2015-04-04
Rated 4 out of 5 by from Great results after continued use [This review was collected as part of a promotion.] First up, I love the flavour of this toothpaste - it's not your traditional peppermint flavour, but more like that winterfresh chewing gum taste, which I much prefer. While I didn't really notice any whitening after three days of use, my teeth definitely became whiter and brighter after continued use (I probably started noticing this after about 2 weeks, and now after a month, I'm very pleased with the results.) The toothpaste itself feels slightly warm as you brush your teeth, but it's quite a nice sensation and you definitely feel like you're getting an effective clean. Overall, I was really happy with the immediate clean, fresh feeling left in my mouth after brushing, and was impressed with the longer-term whitening performance.
Date published: 2015-04-01
Rated 4 out of 5 by from Travelling friendly - Whitening on the Go! [This review was collected as part of a promotion.] Upon testing this product, I was little hesitant that it was some ordinary toothpaste in the market. Once received, it was straight to the bathroom and ready to test this awesome product. My teeth was whiter as ever, a better appearance to what it used to look like before. It also cleans so well, that it felt smooth and shiny the next day... now i'm positive it is the toothpaste taking into effect! I am a big tea and coffee drinker, five days a week. On a weekly basis, my teeth are constantly stained by effects of tea and coffee and this was not a good look for me! I used this product for three days already and I can definitely notice the stains slowly fading...this makes me feel wonderful and with better confidence to smile! It made my teeth feel super clean the next day and I could not resist feeling my clean teeth! Using the product was quite easy and it was you would regularly brush your teeth, just squeeze a fair amount on your toothbrush and brush away, remembering of course not to swallow the product but rinse thoroughly with water. It came in a shiny informative red cardboard box, and for a whitening toothpaste packaging it definitely caught my eye. It would also be easy to find in the supermarket with its cute small packaging. The size itself is smaller than average toothpastes but it's amazing as you can carry this everywhere with you, even in your purse without worrying about how heavy it will be in your purse! Its small and convenient and will not take up much space in your bathroom too, so this product is ideal for those not wanting to use up alot of space with so many products. The flip open and close cap is super convenient as well as it's not messy and it's a simple open and flip to open and close the product. This made to suit those on the go and with ease - makes it much better for us to clean and brush our teeth! There was a strong smell but it was not unbearable. Seeing that it's a whitening toothpaste with many ingredients needed to whiten your teeth, it was okay to use the product on my gums as they were not sensitive anyway. Long term wise within using this toothpaste, I can definitely not worry about paying so much visiting the dentist next time. I can simply use this toothpaste and get results within three days! Overall I'd give this magnificent product a 4/5! They could work on the cardboard box packaging, but that's alright because the product is most important here.
Date published: 2015-03-31
Rated 4 out of 5 by from Trial Team [This review was collected as part of a promotion.] I received this whitening toothpaste to trial as part of the trial team. I am always looking for ways to whiten my teeth without a super expensive trip to the dentist - so this fit the bill. I have noticed a whitening of my teeth over the past 2 weeks. The whitening effect is not drastic, but it is noticeable. It definitely removes light stains and goes on to give an overall brightening effect. Very nice! The consistency seemed similar to my usual toothpaste and it was easy to use. It had an unusual taste but that is to be expected as it has hydrogen peroxide. However, the taste was fine and totally usable. I didn't have any sensitivity to this toothpaste and was able to use it with no adverse effects. This is a good toothpaste to brighten your smile if you are happy with gentle effects. Great value for money- at $7.99 everyone can try it. This will become a staple in many dental regimes. I would purchase again.
Date published: 2015-03-31
Rated 4 out of 5 by from Fresh and nice [This review was collected as part of a promotion.] It's a nice big tube for the price you pay so must Say good value for money ! I started using it as soon as I got it in my mail , I was really excited to see nice white teeth in 3 days but I cannt see that difference so I gave my husband to try it and I was amazed to see results I can actually see his teeth whitened in few days so it gets a tick from me for whitening teeth plus I love the feeling it leaves after brushing into my mouth it feels fresh and cool so I must say not just me but my husband really enjoy this trial and brushing teeth every single time with this Colgate optic white toothpaste !! We also do like its click open lid than that twist open lids as its easy to open and close !Thx colgate !!
Date published: 2015-03-31
Rated 4 out of 5 by from a great whitening toothpaste! [This review was collected as part of a promotion.] I received this product from bh to review and good thing too, as I'ved tried my fair share of at home whitening products and have never found them to deliver. This product on the otherhand does whiten! First up, the packaging is sturdy and easy to use. The tube isnt as hard as other toothpastes tubes. The taste is a subtle minty flavour which really suits me as I find some toothpastes overpowering and stings but this has a fresh flavour without the sting. This toothpaste claims to whiten teeth in 3 days which I was skeptical about and unfortunately it didn't deliver. However, right off the bat I found this to be a great toothpaste and much preferred this over my usual toothpaste. It kept my teeth feeling clean throughout the day which I really liked. I kept using the toothpaste and found that my teeth were noticeably whiter after a week and continues to whiten. Very impressed! Also, I didn't experience any sensitivity as has been the case with at home whitening products I've used in the past. Bonus!
Date published: 2015-03-31
Rated 4 out of 5 by from Slightly brighter teeth! [This review was collected as part of a promotion.] I'm addicted to trying teeth whitening products, so I was really excited to try the new Colgate Optic White Express White. Additionally, my everyday toothpaste is the Colgate Optic White so I was keen to see if this new release would be a step up. Whilst I can't say that I noticed my teeth to be whiter in 3 days, they do seem slightly brighter after continued use. The toothpaste itself comes in a flashy red tube that can be stood upright. I can't fault the packaging. The product itself is white and does not have an overly strong taste. It foams up decently, but not excessively, and makes my teeth feel sparkling clean. I've always enjoyed how clean my teeth feel after using this toothpaste. I would keep using it based on that clean feeling alone. Now on to the whitening aspect. Yes, my teeth are a tad whiter and brighter after using this product over the weeks. However, I did not notice a difference after 3 days. That's a bit of an overly ambitious statement from Colgate. My teeth are quite white already though and they do look brighter since I've been using this toothpaste over the past month. Overall, I do enjoy using this product for how clean it makes my teeth feel. It also helps me maintain a white and bright smile. I do believe it slightly whitens teeth over time, but not in a few days as claimed. I would repurchase and continue to use this product, as it's a great everyday toothpaste.
Date published: 2015-03-24
Rated 4 out of 5 by from Slightly brighter teeth! [This review was collected as part of a promotion.] Colgate Optic White Express White claims to whiten teeth in just 3 days. Whilst this statement did not prove to be exactly true in my experience, I still greatly enjoyed using this product as my regular toothpaste. The toothpaste itself is white in colour and does not have a strong taste. It leaves my teeth feeling sparkling clean, so I would continue to use this toothpaste for that reason alone. I do also like the flashy red packaging and the fact that the tube can be stood upright. My teeth are quite white already, and I find this toothpaste did make them more brighter over weeks of use. I did not notice a difference after 3 days. However, I would still choose this toothpaste over the other ones available on the market. I'm happy with gradual whitening and a toothpaste that helps me maintain a bright smile. Additionally, it did not increase sensitivity. I will continue to purchase this product.
Date published: 2015-03-24
Rated 4 out of 5 by from Whiter & Brighter! [This review was collected as part of a promotion.] I am a bit of a coffee addict. Not necessarily for the taste, more to help me wake up and get through the day! Having said that, my teeth hate me for it! They're nowhere near as white as they used to be and it peevs me to no end! I care a lot about my teeth and try to take good care of them. I am always using different whitening products to try and magically tint them back to white, however it just doesn't do enough. I have been using this Colgate Optic White Express White over a period of several weeks brushing twice daily and thus far I have noticed a difference in the shade of my teeth. Immediently after brushing I can tell they are much whiter, however a few hours later, after eating and drinking, the colour of my teeth seems to dull back to yellow again. :( I do really enjoy using this formula though as it is super minty fresh and makes my whole mouth feel super clean and refreshed! I like how the tube is designed to stand upright and the lid snaps shut securely. The bright red metalically colour is eye-catching and I love how it looks in my bathroom. On a level of 1 to 5 stars, I give 4 only because I feel it's whitening benefits are on par with all others I have used on the market, so as much as I wanted to be blown away, I wasn't. It did not make my teeth sensitive either which was great as it did have a warning on the tube. I will continue to use this and would happily purchase in the future. :D
Date published: 2015-03-24
Rated 4 out of 5 by from Trial team [This review was collected as part of a promotion.] I received this product as part of the regular trial team. It comes in red packaging, very similar to the original and is very easy to dispense. While I didn't feel my teeth became dramatically whiter, they were much brighter and my smile did have a glow to it. I would re-purchase this product as I do find it effective with continuous use.
Date published: 2015-03-24
Rated 4 out of 5 by from a great start [This review was collected as part of a promotion.] I thought that this tube was amazing, the design was very unique, loved the stand up tube, yet i thought the amount in the tube did go through more than my normal toothpaste. The flavour was not what i was use to, it did not leave that minty flavour i love after brushing. After two days i found my teeth did become whiter, i was shocked to see how much of a difference it did make. After a week i found that my teeth were noticably whiter, i do like that this is an at home product, meaning that i am not paying the dentist the big dollars. After two weeks, what can i say, i will buy this product, when it is on sale, as the price point for me is a little high, yet i will look for it when on sale at woolies or priceline. I would love to continue to use and see what improvement and ongoing use will do.
Date published: 2015-03-24
Rated 4 out of 5 by from Great toothpaste but not much whitening [This review was collected as part of a promotion.] I was excited to be invited to take part in this trial because my teeth are a little discoloured and I have thought about whitening procedures for the future. The toothpaste is nicely packaged in a metallic red tube with a strong cap which also acts as the base so it can be stood on your bathroom vanity which I love, can't stand gooey toothpaste lids that won't close properly. I love the flavour and most of all texture of the toothpaste, it was very refreshing and the texture was slightly gritty which made me feel like my whole mouth was uber clean and didn't need to worry about breath. I looked forward to brushing my teeth with this toothpaste every morning and night and couldn't wait to see the whitening effect. Unfortunately there wasn't much whitening after all but I would say I could see my teeth were slightly brighter yet no one else noticed any change. I continued using it for over 4 weeks and didn't see too much improvement but I will continue using it to the end and will most likely by it again because I love its cleaning capabilities and there was some brightness after all.
Date published: 2015-03-24
Rated 4 out of 5 by from Trial Team Review [This review was collected as part of a promotion.] I am a coffee drinker and smoker so keeping my teeth white is an uphill battle. The Colgate Optic White Express has a nice, refreshing minty flavour which I really enjoy but it is slightly different to what you would expect a mint toothpaste to taste like, the packaging is quite standard for toothpaste but the large lid makes it easy to stand up with the rest of my daily products, rather than having it lay on the bathroom counter-top, which keep everything looking very neat and organised. The product is very easy to use, just like any other toothpaste and it always left my teeth and mouth feeling very clean. After 3 days I carefully inspected my teeth to see if I was having a good result and I do believe I saw a very slight change but I can't be confident enough to say that I most definitely saw that my teeth were whiter, after about day 5 though I was very confident that my teeth were looking brighter and I have had slow but continual progress in the colour of my teeth since. I am really pleased with how my teeth are looking and I'll continue to use and purchase the toothpaste and I would also recommend it to others, although the change wasn't hugely significant after 3 days I still achieved results and I'm very pleased with that. Thank you to BH and Colgate for giving me the opportunity to try this product.
Date published: 2015-03-24
Rated 4 out of 5 by from Best whitening toothpaste I've used [This review was collected as part of a promotion.] I was lucky enough to be part of the trial team. The toothpaste is for twice a day use, it comes in a easy squeeze red tube. The tooth paste tastes minty and fresh, and I used it with my electric toothbrush twice a day. I didn't notice any difference after 3 days but I actually noticed a difference after 5 days. Now I have been using the toothpaste for approx 3 weeks and I would say my teeth a one shade whiter, and I think that's pretty impressive for a toothpaste. I've tried other whitening toothpastes and this is the only one I've actually noticed a difference. Great product
Date published: 2015-03-24
Rated 4 out of 5 by from Really enjoyed it and great results [This review was collected as part of a promotion.] The packaging of this product is first off something which i love. I love the red colour and it kind of makes brushing fun! The actual smell of the product is not too bad nor is it too mint smelling or too zesty. The flavour is quite tolerable as well and this was a huge surprise as other whitening products I have tried have a very distinct chemical smell and taste. Moving onto the actual product itself, it does work! after only a few uses, I noticed that my teeth had become quite a few shades whiter! i use this every day and night and I can see that after a few weeks, my teeth are considerably whiter than before. I recommend this to anyone who wants to try whitening products as it is such a simple and affective way of achieving it!
Date published: 2015-03-23
Rated 4 out of 5 by from Effective and Gentle Whitening Toothpaste [This review was collected as part of a promotion.] I was very happy to trial the Colgate Optic White Express White toothpaste, mainly because I am a daily coffee drinker and also enjoy a few glasses or red wine throughout the week. My choice of beverages can unfortunately lead to stained teeth when consumed regularly, which was why I was eager to start this trial. The first thing I loved about the toothpaste was the packaging. The product comes in a squeeze tube with a secure flip top cap that you can stand upright on your bathroom cabinet. The packaging is convenient and easy, no spills and no wasting any product. The mint flavour of the toothpaste is refreshing without being overpowering. The toothpaste forms a nice foam and really works well to clean the teeth thoroughly. The toothpaste comes with a big claim: whiter teeth in 3 days. With using the product morning and night with my electric toothbrush, after a few days I can honestly say I did notice my teeth looked brighter in appearance. At surface level, they seemed to look less stained. I was very pleasantly surprised. After continued use over a few weeks, my teeth now definitely look 1-2 shades whiter. Without even telling my work colleagues and friends that I was trialling the toothpaste, I received quite a few comments on my teeth looking whiter and brighter, asking if I had been doing anything different. I was very happy to see that it wasn't just me perceiving my teeth to be whiter, but that others had noticed the change too. I will definitely continue to purchase this toothpaste. I think it is a perfect product to use to maintain a white smile, and to also use initially to brighten your teeth by 1-2 shades. Affordable price, great results.
Date published: 2015-03-23
Rated 4 out of 5 by from BH Trial Team [This review was collected as part of a promotion.] I have been using this product for a few weeks, twice a day. I have overall really enjoyed using this product. I have found that this cleans my teeth very well and my mouth feels clean and fresh all day. This toothpaste has a heating sensation when you are using it and that can take a little getting used to. The toothpaste also foams up quite a lot and although I found this to be a little odd at the start, I was used to it later on. The size of this toothpaste is perfect, it takes up very little space in the bathroom which I love! In regards to how well this whitens teeth, I would have to say I saw a difference in the colour of my teeth. This wasn't a significant difference in colour but given how well it cleans my teeth I was happy to use the product. I wouldn't however use this toothpaste simply for the whitening factor as for me it didn't have a significant impact.
Date published: 2015-03-23
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