HIVITA HAPPY ENERGY ECHINACEA is a premium, one-a-day therapeutic dose of ECHINACEA that
supports healthy immune system function. It is a high-potency, easy-to-swallow vegan-friendly capsule with the equivalent of 10g fresh herb and standardized to Fructofuranosides. Echinacea relieves symptoms of common colds and mild upper respiratory tract infections.

BACKGROUND INFORMATION

Cichoric acid and Fructofuranosides are among the bioactive phytochemicals in Echinacea purpurea that provide pharmacological activities.

Echinacea is a perennial plant, herbaceous, and native to the midwestern region of North America.
Echinacea purpurea has a long history of medicinal use particularly to combat infections, and today Echinacea preparations are the best herbal medicine used in several countries like America, Germany, Australia, Thailand, and some other European countries.

General Guidelines and information in comparing different herbal supplements. Always consider the following features :
1.Plant part which is therapeutic( Based on Scientific and Traditional evidence).

2. Herbal equivalent(Equiv.)--Conversion of Herbal Extract amount into Equivalent amount of Herb
3. Standardized (stand.)bioactive or phytochemical in the herb. The presence of standardized bioactive serves as a marker & a measure of the batch-to-batch therapeutic consistency of herbs. When standard bioactive can be claimed, it offers advantages over the Herbal equivalent alone on certain occasions.
4. Special Feature of the Herb used in the supplement if specified --like sustained release, bioavailability studies, Optimised or concentrated form. These could potentially provide a better bioequivalent at a lower dose as compared to just items 2 and 3 above.