Contains Sodium Fluoride (500 ppm Fluoride). Do not swallow. Children of 6 years and under: Use a pea-sized amount for supervised brushing to minimize swallowing. For children under 2 years: ask a dentist. In case of intake of fluoride from other sources, consult a dentist or doctor

IMPORTANT INFORMATION

Specially formulated toothpaste for kids. Your kids' tender first teeth require special dental care. The Australian Dental Association recommends that children under 6 use a half-strength fluoride (500-550PPM) toothpaste, which should be substituted with the normal adult-strength toothpaste when your child reaches 6 years of age. Fluoride is important to your child's short and long-term dental health, as it provides protection against acids generated from sugar to help prevent cavities and tooth decay and keep their enamel strong. Consult your dentist to make sure the total fluoride ingested from all sources is at appropriate levels.

The Australian Dental Association recommends toothbrushing should be done twice per day. It should be done in the morning and again at night for two minutes each time. Brushing your teeth at night should be the last thing you do before bed, with no food or drink after brushing.
Brushing for two minutes means brushing the teeth in each section of the mouth for approximately 30 seconds.