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L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)
  Product ID: 2707222

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L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)

L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)

Product ID: 2707222
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Preference Vivids
Be BOLD, choose bold colours.


The Preference Vivids range By L'oreal Paris is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects.*

Made for all hair types. The formula comes in a gel texture and 150ml mix kit to provide an easy and even application.


*Instrumental test

**if the shine protect conditioner is applied weekly).

7 Vivid colours, inspired by fashion

L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold

What's Included

Préférence Vivids comes with colouring gel, a developer cream, and the Shine Protect Conditioner, everything you need to achieve Vivid salon results at home.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step One:  Colouring Gel


Infused with a blend of powerful dyes selected by our hair colour experts for an ultra-vibrant shade with luminous reflects.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step Two:  Developer Cream


Help develop your ultra, vibrant luminous colour with this easy developer cream application.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step Three:  Shine Protect Conditioner


Deeply conditioning care enriched with UV filters and Vitamin E. Use week after week to maintain the radiance of your coloured hair from up to 8 weeks.

Care for your vivid hair

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Preference Vivids

Préférence Vivids comes with a Shine Protect Conditioner, which you can use week after to week to maintain the radiance of your newly coloured hair.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Shampoo


L'Oréal Paris Elvive Colour Protect shampoo seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Conditioner


L'Oréal Paris Elvive Colour Protect conditioner seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Wonder Water


In 8 seconds, fights against the effects of time on your coloured hair. 5X more shine, 8X more hydration, up to 97% stronger coloured hair*
*Consumer use test on 150 women.

General Information

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour.

Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

Size: 1 Pack

KEY FEATURES

• High impact vivid colours
• Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
• Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
• Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
• Available in 7 high impact, bold fashion colours.

Ingredients

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4
RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL •
LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL
ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL •
GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX •
AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL
• AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

Directions

STEP 1 - PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Rated 4 out of 5 by from Great home hair colour [This review was collected as part of a promotion.] This was an easy to use hair dye. I liked the gel formula. It actually smelled nice which was great. The vibrant colour came out pretty well in my natural medium brown hair.
Date published: 2022-05-22
Rated 4 out of 5 by from Vibrant [This review was collected as part of a promotion.] Easy and fuss free to apply this hair colour. Left it in my hair for 30 minutes and then rinsed it off. After drying my hair i instantly noticed my hair looked more vibrant but didn't look over the top purple as in the photo on the box. Happy with the outcome!
Date published: 2022-05-21
Rated 4 out of 5 by from Hydrating shiny hair colour [This review was collected as part of a promotion.] Fairly vibrant colour considering my hair is near black.
Date published: 2022-05-21
Rated 4 out of 5 by from Very vibrant colour [This review was collected as part of a promotion.] This was a beautiful colour but was a bit outside of my comfort zone. It was very bright and application was easy.
Date published: 2022-05-20
Rated 4 out of 5 by from Covered the grays [This review was collected as part of a promotion.] Very happy covered my grays and hair very soft and silky
Date published: 2022-05-19
Rated 4 out of 5 by from Vibrant hair colour [This review was collected as part of a promotion.] The whole process of using the permanent hair colour was very easy and it was the first time trying out a different colour. My hair is dark and the colour still managed to really stand out and it worked well with my natural hair colour as well. The colour is bold and has lots of depth to it.
Date published: 2022-05-19
Rated 4 out of 5 by from Great bright colour and good pigment [This review was collected as part of a promotion.] Easy for me to apply and an all round good hair dye. Considering my hair is long and very thick, I am very impressed with how well it distributed the pigment throughout my hair. I did notice colour fading slightly after washing, but overall a really good hair dye. Because my hair is quite dark, the colour also came out deeper (which I loved!).
Date published: 2022-05-19
Rated 4 out of 5 by from Nice formula [This review was collected as part of a promotion.] I really like the formula, and that my hair didn't feel super dried out after using this product. I found this colour really hard to photograph, as a different lights it seems to be more brown rather than the plum colour. And only after one wash I've already had the colour fade. But in saying that, I do have naturally blonde hair which it doesn't recommended.
Date published: 2022-05-19
Rated 4 out of 5 by from L'Oreal Paris Preference Vivid Test [This review was collected as part of a promotion.] The L'Oreal Paris Preference Vivids Hair colour in Magnetic Plum came in a box much like any standard 'at home' hair dye and included everything you would need to complete the task. The instructions were easy to follow, so I began applying the colour to my hair. The process was very easy and quick and there was plenty of liquid colour gel to cover my entire head and even some leftover, which I find rare in most cases, so that's a bonus. I let my hair sit for 30 minutes and then washed the colour out, it was again, a really quick and simple process. The colour itself was very mild on me as I have fairly dark brown hair but can be seen as a pretty shine in the sun or bright light. I wouldn't recommend for anyone with darker hair who wants a vibrant colour but definitely great for lighter hair or as a pretty coloured shine,
Date published: 2022-05-19
Rated 3 out of 5 by from Didn't come out purple This particular purple hair colour didn't come out as it shows on the box, I got more of a Mulberry colour on my hair, its not the colour I wanted, I wanted the vibrant purple on the box, so it failed to please, but its not a strong smell which is nice as my eyes don;t sting from the fumes that some hair colours still have these days. Would I recommend this...yes based on the fact that it may turn out as vibrant purple as the box for someone else.
Date published: 2023-04-02
Rated 3 out of 5 by from Vivid [This review was collected as part of a promotion.] Not that great, fades quickly & left my hair extremely dry
Date published: 2022-06-25
Rated 3 out of 5 by from Adds a nice tone to black hair [This review was collected as part of a promotion.] Easy to apply, didn’t expect much colour as my hair is black but happy with the tinge of purple it gave
Date published: 2022-06-20
Rated 3 out of 5 by from Not as bright as I expected [This review was collected as part of a promotion.] The coverage was great and there was more than enough dye in one box for my shoulder-length hair. I have dark brown hair and sadly the dye didn’t turn out as bright and bold as I hoped for, but I imagine it would be great on lighter hair. My hair does feel incredibly soft and glossy.
Date published: 2022-06-14
Rated 3 out of 5 by from Leaves dark hair shiny [This review was collected as part of a promotion.] Easy to use and apply with detailed infographic instruction. Provided gloves do not suit larger handed people. The colour is vivid in bright sunlight when dyed over black hair. Potentially need two packs for better coverage with longer hair.
Date published: 2022-06-11
Rated 3 out of 5 by from Great Shine but not vivid [This review was collected as part of a promotion.] I was really looking forward to trying this colour. Application was simple and easy like any other hair colour product. The smell was great and no overpowering chemical smells. I am a regular hair dyer, left it in allocated time (actually a bit longer for my stubborn greys) Conditioner provided felt very luxurious, however the end result was disappointing as per the box examples I was hoping for a more 'vivid' outcome. If anything it gave the very slightest tinge of purple only visible in sunlight. Covered greys great. In the end I did still like it as it gave more depth to my brown hair instead of a flat boring brown.
Date published: 2022-06-05
Rated 3 out of 5 by from Great to cover greys [This review was collected as part of a promotion.] Not the best I was disappointed at I thought it would be brighter, I could only see the purple a little
Date published: 2022-06-01
Rated 3 out of 5 by from Average [This review was collected as part of a promotion.] I found that the colour wasnt as vibrant and vivid , and faded out quickly .
Date published: 2022-05-29
Rated 3 out of 5 by from Not the same as box [This review was collected as part of a promotion.] I followed the instructions saturated the hair left for 30mins and used conditioner. Colour not vibrant but does change colour in light. Conditioner made hair smooth and soft but bit disappointed with the vibrancy not where near the same as box
Date published: 2022-05-28
Rated 3 out of 5 by from the colour is so weak on my hair [This review was collected as part of a promotion.] Easy to use like normal hair colour. My hair feel nice after coloring. but the colour wasnt suitable for my hair. didnt make much difference with black hair.
Date published: 2022-05-27
Rated 3 out of 5 by from Not as bold as I'd hoped for [This review was collected as part of a promotion.] It didn't really turn out that purple on my hair, it looks pretty black hoping it washes out abit and looks more purple but still love the colour and he mad my hair shiny and feels great
Date published: 2022-05-25
Rated 3 out of 5 by from Debatable [This review was collected as part of a promotion.] Washes out SO QUICKLY! Also leaves my hair feeling quite crusty after use. Would be better having an oil based product.
Date published: 2022-05-22
Rated 3 out of 5 by from Nice colour [This review was collected as part of a promotion.] Good colour coverage, colour turned out a bit pale would of preferred a more vibrant colour like it said on the box but overall I like it
Date published: 2022-05-19
Rated 3 out of 5 by from Alright but wouldn't buy it personally [This review was collected as part of a promotion.] Dying process was easy. Colour mixed well. Hair didn't feel nice after washing the colour out before putting the included conditioner in. Has felt soft ever since. Colour isn't as vibrant as I was expecting, as per the box colour guide, and coverage is not even. Even though the box says permanent and up to 8 weeks, not sure how long the colour will actually last. It looks to have faded a lot in only 4 days and not vibrant anymore. I have been using a coloursafe QV shampoo/conditioner to wash my hair. Dyed hair on Sunday, it's now Thursday, and water still runs with some colour in it which is strange as the dye was fully washed out the very first day. It's unlikely I'd buy this shade of dye again - however I may try other colours in the same brand as it has worked well. I just think the issues I'm having are due to the colour and not the brand.
Date published: 2022-05-19
Rated 2 out of 5 by from More mahogany than purple Where as the hair colour was great and lots of product to go a long way, the colour is nothing like the package and more of a mahogany than the purple in the picture. I like the colour it ended up but not what I was expecting.
Date published: 2024-09-20
Rated 2 out of 5 by from Not purple Nice quality, left me with very shiny hair and nice conditioner but not at all as advertised colour wise. I used the virtual try on, I compared my hair to the colour chart on the back of the box and have a completely different colour final product. I started with medium brown hair and now have a dark CHERRY RED :(
Date published: 2024-08-04
Rated 2 out of 5 by from Color deposit inaccurate Product leaves hair feeling soft and shiney but the color deposit is bad it came out black not purple, very disappointed
Date published: 2023-08-18
Rated 2 out of 5 by from Got black hair instead I have almost black asian hair that was already lightened to dark brown. Did not expect this hair colour to turn out as vivid as the picture on the front the box, but the shade guide did show the expected results on dark brown to black hair, which had very visible purple. What I got after an extended development time (40 mins instead of 30) was black hair, with burgundy highlights only visible in direct sunlight. YMMV. One good thing about this dye is that the contents are generous - one box was enough for my longer than shoulder hair. It also covered by greys well. In terms of drying out hair, it was slightly drying but was mostly fixed up by the included conditioner. Make sure you allow enough time to rinse out - it took a very long time (more than 10 minutes) and colour was still coming out. Still had colour leeching out after 2 shampoos.
Date published: 2023-07-31
Rated 1 out of 5 by from Not a vivid don’t buy it, it does not turn you’re hair purple at all! i can’t believe they still sell this product
Date published: 2024-08-06
Rated 1 out of 5 by from I just died my hair with this, it is not even remotely purple. It turned my hair black, and before you make any assumptions my hair was light pink before I applied it.
Date published: 2024-07-10
Rated 1 out of 5 by from Horrible I bought this hair dye hopeful that it would show up on my dark brown hair as the package claimed it would be a vivid colour and would show up on dark brown hair but it did not. I am very disappointed with the product and do not recommend it.
Date published: 2024-04-19
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